Vera Wang:
The Consummation Collection
Course
Private Label Development
Team
Callula Hart (Brand/Market Research, Design & Sketching, Mock Ups, Marketing Campaign, Tech Pack, Assortment Plan)
Gabrielle Romanach (Brand/Market Research, Design & Sketching, Mock Ups, Marketing Campaign, Inspo Board,
Trend Board, Mood Board, Tech Pack, Cost Structure Delivery Flow Plan)
Year
Spring 2022
Description
The Vera Wang Consummation Collection is a Spring '23 capsule collection of lingerie designed for newlyweds. The collection, curated by Callula and I, is a five-piece expandable line that draws inspiration from romanticism and classic art. My responsibilities for the project included conducting thorough research on the company, curating mood, inspiration, and trend boards, sketching product illustrations, and developing Tech Packs for the unit assortment plan. The collection was designed to incorporate the season's color and fashion trends while appealing to Vera Wang's high-end target market. The project aimed to provide a sophisticated and elegant lingerie line that caters to newlyweds' needs and desires while maintaining the Vera Wang brand's prestige and quality.