Hi Gay!
Moschino x UNHHhh
Course
Private Label Development
Year
Spring 2022
Team
Callula Hart (Brand/Market Research, Design & Sketching, Mock Ups, Marketing Campaign)
Gabrielle Romanach (Brand/Market Research, Moodboards, Process Board, Design & Sketching, Mock Ups, Marketing Campaign)
Description
The Hi Gay! Moschino x UNHhhh project is a collaboration between Moschino, an established publicly traded fashion apparel brand, and Katya and Trixie, two drag queens known for their polar personalities and intimate friendship. Callula and I developed and designed a high-camp style collection made from luxury fabrics inspired by Moschino’s archives that combines the feminine brights of Trixie’s country mod-Barbie aesthetic with the seductive darks of Katya’s provocative style. The collection is accompanied by a comprehensive marketing campaign aimed at generating buzz and excitement to a diverse audience.