Future Store:
Gentle Monster

Our group developed a Future Store concept for Korean eyewear brand, Gentle Monster, coordinating a reimagined, outdated circus/freak show through the brand's progressive and futuristic aesthetic. The store features a new animatronic monster that will be the center of the show, and the experience is designed to be centered around the Korean consumer. The goal is to create a space beyond traditional retail and connect with consumers and the community in innovative, unexpected ways, driving brand awareness and increasing sales across the brand's ecosystem. The store's design will complement and expand the brand's existing digital strategy.