UNIQLO Six-Month Buying Plan
Course
Retail Buying Simulation
Year
Winter 2022
Team
Ariana Castro (Brand/Market Research, Competitor Research, Store Research, Product Research)
Gabriell Gutierrez (Brand/Market Research, Assortment Plan, Buying Plan, Social Media Research)
Alina Kirnie (Brand/Market Research, Sustainability, Competitor Research, Store Research, Product Research)
Grace Lodico (Brand/Market Research, Competitor Research, Store Research, Product Research)
Gabrielle Romanach (Brand/Market Research, Competitor Research, Buying Plan, Future Store Initiatives Research)
Description
During this quarter-long group project, we created a Retail Buying Simulation for Uniqlo. Our research included defining the brand's core mission and identity, store network structure, target customer, and social media strategy. We also identified significant market trends and key competitors, providing an assessment of their competitive strengths. Using this information, we created a 6-month buying plan for Uniqlo, including a detailed analysis of the brand's product offerings, core competencies, and competitive advantages. Overall, this project provided us with valuable insights into the retail industry and helped us develop practical skills in market analysis and strategic planning.