Upcycling Project:
AMBUSH
Course
Contemporary Issues in Merchandising
Team
Amanda Applebaum (Brand/Market Research, Mock Ups, Marketing Campaign)
Vinya Jadore (Brand/Market Research, , Marketing Campaign, Cost Sheet)
Mason Wheelock (Co-Designer, Trend Research)
Jalen Adams (Brand/Market Research, Marketing Campaign, Model, Mood Board)
Gabrielle Romanach (Co-Designer, Brand/Market Research, Design & Sketching, Creative Direction)
Year
Spring 2022
Description
The Upcycling group project for Ambush involves designing and building a garment entirely from existing objects and materials aligned with the idiosyncratic streetwear brand's fashion-forward target customer. As a team, we conducted research to inspire the concept and design, developing a marketing campaign. The project's central mission is to curate an eccentric business-casual product and campaign aligned with our SFW - Safe For Work concept. As the project's creative director, I was responsible for fashion illustration, the design process, and curating a marketing campaign that resonates with Ambush's target customers. The project aims to showcase the brand's commitment to sustainability, creativity, and innovation in fashion design, highlighting the potential of upcycling in the fashion industry.